Priority five
Organisational Effectiveness
We have built the foundations of a sustainable and forward thinking organisation, with strong governance and leadership, stable finances and plans for growth, and a compelling new brand. This means we are now in a position to supercharge our ambitions for animals.
We are designing the RSPCA of the future to help us deliver our ambitions for animals. We are moving towards a community-based organisation, working in partnership with others. Key to this will be new digital infrastructure and culture.We want to unlock access to real-time, trusted data and insight, for people, partners and the public, to deliver greater impact for animals. We have an emerging culture, which is inclusive, open and forward thinking. We support our people to feel empowered and encourage collaboration and trust.
Since the strategy launched, we have embedded our values and beliefs in the organisation and prioritised the wellbeing of our people. Our people are expert, compassionate, committed, inspirational, and they show integrity in everything they do. Our colleagues, volunteers and branches demonstrate their commitment to animal welfare every day and, together with our supporters and partners, they change millions of animals’ lives.
We have a People Plan, launched in 2022, and our first ever Equity, Diversity and Inclusion plan and we will continue to develop and embed these in the organisation. We want everyone, whoever they are or whatever they do, to feel valued, welcome and have a voice in the organisation, because it takes all of us to create a better world for animals.
We have worked with branches to modernise governance, with a new constitution to give them the freedom to make decisions in the best interests of animals and support them to be more effective and sustainable. We have also introduced new partnership agreements with them to clarify and strengthen our relationship. This will foster a thriving, sustainable branch network, built on trust and collaboration, so we can continue to be there for animals in need.
We will continue to build a strong network of volunteers and partners delivering welfare collectively. As recognised in our 2021 strategy, we can’t possibly reach all animals ourselves.
How we build
A stronger future for animal welfare
Inclusive
We will make the RSPCA a great and inclusive place to work and volunteer, driving excellence in all we do.
skillset
We will attract, retain and develop diverse and high performing talent with the skills we need at every level of the organisation.
engagement
We will foster an engaged workforce with a focus on colleague well being and a positive culture which is inclusive, open and forward thinking, where people feel empowered and trust each other and collaborate.
strong network
We will continue to develop and strengthen our partnership with our branch network to deliver more for animals.
governance
We will continue to demonstrate the highest standards of governance and leadership.
digital infrastructure
We will develop our digital infrastructure and culture, building efficient, joined-up, ways of working and systems which opens up access to trusted information, data and resources.
A focus on
Digital
By 2030 the RSPCA will be a digitally-supercharged force for animal welfare, setting new standards for what’s possible when compassion meets innovation. We will transform animals’ lives with digital. This will include freeing up our frontline teams with easier processes so they can focus on more animals in need and increasing access to real-time information about an animal's care, and access to the latest evidence-backed advice and support. Anyone who needs it will have it at their fingertips, wherever they are, on any device.
By 2030, we will have transformed the experience of people who work for us and with us, our volunteers, our partners and anyone who comes to the RSPCA, with easy-to-access advice, support, insight and resources which empower them to do what is best for animals, wherever they are.
Real-time status updates for every animal in our care will help us deliver the best welfare, improve outcomes and manage our resources.
We will prevent the future suffering of millions of animals using data and analytics and AI to spot emerging issues for animals and tackle them effectively with targeted interventions, campaigns and policy initiatives.
Personalised, user-friendly digital experiences will inspire more people, from all walks of life, to join the cause of animal welfare, building life-long supporter relationships.