RSPCA Assured
RSPCA Assured is a charity in its own right. It was set up by the RSPCA in 1994 as a wholly owned subsidiary, to improve the welfare of farmed animals, give consumers a higher welfare choice when buying food and act as a catalyst for change throughout the wider food and farming industry.
RSPCA Assured and the RSPCA work in partnership to achieve our shared goal to improve farmed animal welfare. RSPCA Assured farms follow strict welfare standards, set out by RSPCA welfare scientists. This means that all RSPCA Assured certified farms offer a higher standard of care to their animals than is legally required.
Assured voices
The importance of inclusion
The people who work within RSPCA Assured are driven by its mission to improve the welfare of farmed animals. When you see an RSPCA Assured label on a meat, fish or dairy product, it means that the hatchery, farm, haulier and abattoir were assessed and confirmed to have met the RSPCA’s higher farm animal welfare standards.
Inclusivity is about creating an organisation and teams where everyone feels like they belong and are able to thrive. It is a fundamental principle that aligns and underpins the RSPCA Assured mission to help improve the welfare of farmed animals.
This means making sure individuals feel like they are part of a community and that their contributions are valued, it is also about recognising and appreciating the existence of different backgrounds, cultures, abilities, and identities.
I am proud to lead this increasingly diverse team and to see how our dedication to inclusivity and equity continues to positively impact farmed animals.
Toby Baker, RSPCA Assured’s Executive Director
Hopes for the future
At RSPCA Assured, we have been working hard to ensure an inclusive culture through more open communication. We’ve also pushed for more frequent opportunities for people to contribute their skills and perspectives via workshops, conferences, regular all-team meetings with options to contribute anonymously, and cross-team working groups.
We have also, along with our colleagues in the RSPCA, become more confident and proactive in celebrating diversity. From pronouns on our conference nametags to members of our team chairing and sponsoring various employee networks, we’re taking some really positive steps forward for inclusivity.
Traditionally, the world of farming is not particularly diverse or representative of the wider population in the UK. Though this is slowly changing, we still often struggle to attract diverse candidates with expertise or experience in this area. This is something I’d love to see change in the future as we continue to work towards improving the lives of farmed animals.
Xenia Kingsley-Gibbs, RSPCA Assured’s Senior Marketing Manager
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