Our 2025 business plan
Our Business Plan 2025 focuses on the outcomes we wish to achieve, aligning our business activities with our overarching strategy to ensure that every initiative contributes meaningfully towards inspiring everyone to create a better world for every animal.
This latest plan highlights our strategic priorities, the outcomes we are focusing on and the action we will take in 2025. The detailed initiatives can be found in ‘Business Plan at a glance’.
A message from our interim Chief Executive
I’m delighted to share our Business Plan 2025, which builds on the strong foundations of our achievements since the launch of our strategy and reaffirms the unique role we have to play to inspire everyone – individuals, branches, communities, partners, industry and governments – here and around the world to create a better world for every animal.
Business plan in detail
Our 5 Strategic Priorities