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Business plan at a glance

* 2025 business priority

Rescue and care

We will improve animal welfare outcomes for animals in our care.

  • Building stronger foundations to improve welfare outcomes: operations welfare training*
  • Estate transformation: the North Site & ‘Kennels of the Future’*
  • Animal Journey: rehome and release
  • Animal Shelter
  • AMI replacement (part of Animal 360)
  • Wifi expansion in animal centres
  • Property: carbon net zero
  • Property: security of our animal centres
  • Partnerships and Philanthropy (P&P) events: supply relationship management (SRM) functionality
  • Care Contribution Fund future model

Advocacy and Prevention

We will change behaviours towards animals.
  • New ways of campaigning (incl. Animal Futures)*
  • Animal welfare evidence centre*
  • First contact: delivering the Welfare First Model (Animal Journey: first contact)*
  • The Brain
  • Tier 2 prevention pilots
  • Nature and Biodiversity pillar of RSPCA’s Environmental Plan
  • International partnership development
  • Food and farming strategy

Impact

Understanding our impact is essential to delivering our strategy and driving societal change.

  • Strategy Refresh
  • Data and insight
  • Environmental Plan
  • Nature ambition
  • Climate ambition
  • Wild animal welfare

Engagement

We will create a millions-strong movement.

  • Grow our support and fundraising*
  • In Memory: new product development
  • In Memory: pet loss public awareness campaign
  • Single view of the customer
  • Partnerships and Philanthropy (P&P) readiness roadmap (P&P growth/capital appeal)
  • Pet Memorial Day activity
  • Community volunteering opportunities: fundraising
  • Schools fundraising product
  • Marketing cloud
  • Simple mail transfer protocol (SMTP) services for Liferay
  • Supply relationship management (SRM) migration to salesforce non-profit cloud: discovery
  • P&P philanthropy audience insight: Phase 2 (P&P growth/capital appeal)
  • Pet insurance growth (Marketing Plan)

Organisational Effectiveness

We will make the RSPCA a great place to work.

  • We will make the RSPCA a great place to work
  • Wilberforce – supporting Animal Journey
  • Ways of working
  • Psychological screening
  • The intranet
  • Digital identity management
  • Communities and cloud experience
  • Application programming interface (API) layer
  • Uniform rollout

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